Environmental protection color masterbatch refers to a polymer composite coloring material made by using resin as carrier, adding high proportion pigment, dispersant and functional additives, through high-speed mixing, melting and extrusion, cooling and cutting. According to the different colors, the color masterbatch can be divided into color masterbatch, white masterbatch, black masterbatch, functional masterbatch, etc. According to different uses, it can be divided into injection masterbatch, blown film masterbatch, spinning masterbatch and so on. Color masterbatch has the advantages of good coloring effect, green environmental protection, easy storage, easy transportation, etc., and is widely used in the field of plastic products coloring.

The application market of environmental protection color masterbatch covers a wide range of national economic fields, mainly including electronic appliances, daily necessities, chemicals, building materials, automobiles, food, medical treatment and so on. Under the background of the continuous development of the application market, the domestic market demand for color masterbatches continues to increase, which leads to the continuous expansion of its production and marketing scale. According to the "2022-2026 masterbatch industry in-depth Market Research and Investment Strategy Recommendation Report" released by the New Thinking Industry Research Center, the domestic masterbatch production in 2021 is about 2.185 million tons, an increase of 5.9%; The market size was about 46.87 billion yuan, up 6.2 percent year on year.

In recent years, under the background of the continuous development of its application field, the market demand for color masterbatches has been increasing, and the development prospects of the industry are good. In the future, under the background of increasing domestic environmental protection efforts and upgrading application market demand, the color masterbatch industry will continue to develop in the direction of high performance, green environmental protection and multi-function. In this context, local enterprises also need to continuously improve the level of production technology, enrich product categories, and increase new customized products and services, so as to occupy a dominant position in the market competition, and then promote the domestic market to accelerate the process of domestic substitution.

As consumers now pay more and more attention to the beauty and environmental protection of products, the market demand for color masterbatches that bring color to packaging is also increasing. At the same time, the market's requirements for environmental protection are also getting higher and higher, which will create environmentally friendly high-quality masterbatches will be the largest demand in the future market of the packaging industry.

The proportion of high-quality color masterbatch in the future market will be larger and larger, the use of cheap low-end color masterbatch will gradually reduce, and now many small low-end environmental protection color masterbatch processing plants will be difficult to continue to survive, and powerful enterprises will occupy most of the market share. Various masterbatch manufacturers have entered an era of quality and technology, and the price advantage is no longer so obvious.

Many functional and environmentally friendly color masterbatches will become the fastest growing market areas in the future. Environmental protection will become the main theme of the market.